Business Consulting
We offered strategic business consulting services tailored to the unique needs of Kanfab Baby Care, a startup aiming to enter the competitive UAE baby care market. Our approach was holistic — blending market analysis, internal planning, and marketing expertise. The focus was not just to start the business, but to build it with a clear vision, lean operations, and a result-driven growth plan. Our support covered everything from defining the brand identity to crafting a comprehensive launch strategy.
Problems
Kanfab Baby Care approached us with an idea but lacked the strategic foundation necessary for smooth execution. There was no clarity on their business model, making it difficult to assess feasibility. The market potential was unknown due to limited research. Additionally, the absence of an HR plan created operational confusion. They also lacked a structured marketing approach, which is crucial for early visibility in a highly competitive segment like baby care.
Solutions
Results
- Developed a clear execution model with break-even point identified at 6 months
- Defined 3 core job roles with a performance-based hiring approach
- Delivered a marketing calendar for 90 days with campaign themes and KPIs
- Laid the foundation for digital-first customer acquisition, ensuring scalability
