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Business Strategy, Product Structuring
Neyatek Solutions supported Marjaan General Trading, a growing trading business in Ajman, by offering end-to-end consultancy in operations and marketing. This included structuring their diverse product offerings, setting up clear categories for Umrah Essentials, Perfumes, Roastery items, and Travel Accessories, and guiding them in their ecommerce journey.
Our ability to blend strategic thinking, ecommerce insight, and business process expertise made us the ideal partner for Marjaan. We are not just marketers—we understand how to build businesses from the ground up, ensuring our clients are future-ready, lean, and scalable.
Problems
- Lack of clearly defined product categories and descriptions
- No digital catalog or structured pricing for B2B and retail
- Inactive or inefficient ecommerce presence
- No digital marketing strategy or targeted outreach to B2B clients
- No centralized platform for handling product listings or lead tracking
Solutions
Product Structuring: Organized over 130+ products into cohesive categories like Ihram Kits, Perfume Gifting Sets, Travel Essentials, and Snack Boxes.
Ecommerce Enablement: Onboarded and optimized listings on Neyatek.com with detailed images, SEO-optimized content, and logical navigation.
WhatsApp Marketing: Designed and initiated a campaign targeting over 200 travel agencies and Islamic product retailers across UAE.
Results
🚀 500+ products listed on Neyatek with full descriptions, categories, and images
📞 Initiated B2B outreach through WhatsApp – 50 messages/day and 6–8 responses/day
📈 Built a goal-oriented conversion model aiming for 15–20 B2B clients with regular 75–100 unit orders
🛍️ Discussions with multiple agencies for samples, pricing tiers, and long-term procurement
🌐 Laid foundation for future website marjaanme.com and SEO strategy
